POSM Solution
Directorate General Of Analytics & Risk Management
Al Hind Signage delivered high-security branding solutions for DGARM facilities, ensuring compliance with strict government protocols while maintaining world-class execution standards.
Bodycare International
Al Hind Signage rebranded 200+ Bodycare International outlets nationwide, executing flawlessly to support ₹50 crore revenue growth and strengthen market presence.
Restaurant
Al Hind Signage transformed a struggling restaurant-bar into a vibrant, high-footfall hotspot with strategic exterior and interior branding that boosted nightly revenue.
Bar
Al Hind Signage transformed a struggling restaurant-bar into a vibrant, high-footfall hotspot with strategic exterior and interior branding that boosted nightly revenue.
Burger Singh
For Burger Singh’s fast-growing franchise, Al Hind Signage rolled out consistent, bold branding across multiple cities, enhancing brand recall and driving customer traffic.
POSM – Point of Sale Materials
At Alhind Signage, we provide innovative and impactful POSM solutions designed to elevate your brand visibility, drive sales, and enhance customer engagement at retail locations. We are a leading POSM company that can design first-class POSM with a strong attracting force for customers’ eyes and persuasive power for their buying behaviours.
Based on posters, banners, POS displays, or interactive digital displays, we offer tailored solutions for the exact adaptation of brands’ needs.
Why Choose Al hind for Your POSM Needs?
- Comprehensive POSM Solutions: From traditional sale materials POSM to modern digital displays, we discuss all aspects of point-of-sale marketing.
- Custom Designs: We create eye-catching, engaging, and salient point-of-sale material that is congruent with your branding.
- High-Quality Materials: Because our materials are strong and colourful, the largest possible impact and exposure are assured.
- Strategic Placement: To stimulate impulse buys, we develop checkout counter, aisle and entrance area optimized placement point of sale (POS) displays.
- Innovative Technology: Development of outdoor digital signage for interactive, engaging customer interaction.
What is POSM?
POSM (Point of Sale Material) refers to a package of promotional, marketing and communication materials applied in commercial spaces for marketing the goods, influencing buying decisions and also enhancing the customer shopping experience. These materials are a standard feature of checkout zones, aisles and promotional areas to induce consumer interaction and enable impulse purchases.
Types of Point of Sale Materials
At Al hind signage, we provide a wide range of POSM (Point of Sale Materials) solutions in various shapes and sizes, all of which are specifically formatted to the requirements of different brands and retailers.
1. Posters and Banners
- Simple and effective, posters and banners are used to promote promotional deals, offers, and brand messages. They are located so that they will draw the customer’s gaze.
- High-quality printing for long-lasting impact
- Available in various shapes and sizes
- Ideal for product promotions, events, and seasonal campaigns
2. Point of Sale Displays (POS Displays)
- Point-of-sale displays are intended to drive product visual prominence and prompt sales decision-making.
- Display stands for new and featured products
- Strategically placed at checkout counters and high-traffic areas
- Designed to enhance brand recall and promote products
3. POP and POS Displays
- POP (Point of Purchase) and POS Displays are engaging solutions that boost customer interaction.
- Standalone displays, endcap units, and floor-standing displays
- Effective in conveying brand messaging
- Helps retailers highlight promotions and new arrivals
4. Digital Displays
- Interactive digital screens enhance the contemporary look of POS marketing by featuring motion graphics, video, and interactive content.
- Enhances customer engagement through visual storytelling
- Allows for real-time content updates
- Ideal for premium retail spaces and high-end brand promotions
Benefits of Using POSM
The use of the right type of POSM can make a huge difference in your retail image and overall sales. Here’s how:
- Attract Customers’ Attention: Strategically placed point-of-sale materials ensure your brand stands out.
- Engage Customers: Interactive digital displays and POS displays to create an immersive shopping experience.
- Impact Purchasing Behaviour: Deliberately well-defined Point of Sale (POS) display units can initiate active/subliminal purchasing behaviour.
- Impulse Buying: Optimal placement of checkout counters causes impulse buying of add-on products.
- Boost Brand Awareness: Constant, commercially viable brand branding increases customer recall.
POSM Placement Strategies
Strategic placement of POSM (Point of Sale) advertising material can significantly improve the performance of your POSM. Below are some of the key functions for which POSM might be particularly useful.
- Checkout Counters: Small display stands and promotional items around the checkout area drive customers to buy more on impulse.
- Entrance Displays: Large posters, banners, and point-of-sale displays grab attention as customers walk in.
- Aisle End Caps: POP and POS displays on the ends of the aisle page stand to attract special promotions and special offers.
- Retail Store Windows: Digital displays and bold marketing materials create a strong first impression.
Why Al hind Signage?
- Pan‑India Reach: 12 warehouses and 300+ partner network
- Proven Expertise: Experienced professionals with print, VM, and logistics background.
- Quality Assurance: Central approvals and ‘double‑check’ audits
- Transparent Operations: Real‑time updates, clear cost reporting
- Fast Turnaround: Local teams ensure swift market delivery
Compatibility and Trust Signals
- Years in Business: Operational since 2017 in Delhi with rapid expansion. Office in Delhi
- Certifications & Awards: IndiaMART Verified Exporter; GST‑registered; recognized for service reliability
Testimonials:
- “Alhind Signage’s VM team not only increased our brand visibility – they produced results in record time.” – Regional Head, Apparel Brand
- “Always transparent updates and outstanding installation quality – excellent partners.” – Marketing Manager, Electronics Retailer
Success Stories
Frequently Asked Questions
POP refers to Point of Purchase, meaning any marketing items that can be placed anywhere in the store. POS refers to Point of Sale and is near the checkout counter, encouraging last-minute impulse purchases.
Yes! As a company, we specialize in creating customized POSM solutions in different shapes and sizes to suit your branding and marketing objectives.
Digital screens offer an engaging experience to static point-of-sale retail advertising by integrating video, animation and real-time data to capture the consumer’s attention in a more impactful way.
The effect of POSM is diverse and depends on the industry and the target audience. One of the most effective POSM components is the display stands, point of sale till displays, posters, banners and interactive digital displays.
Consider your retail environment, target audience, and marketing objectives. Digital displays are suited to luxury outlets, while posters, banners, and POP/POS displays are suitable for mass retail.
Every enterprise, from the ones at the front end of a store to the ones that sell from a supermarket to a department store in the electronics sector, manufacturing FMCG, from making cars, etc., all belong to the same category of retail companies, and the effect of POSM is quite the same. POSM is employed for product marketing, consumer attraction and lead generation.
Partner with Al hind Signage Today
Give your retail environment a face with Al hind Signage’s one-of-a-kind Visual-Merchandising offerings. From stunning window displays to optimal store layouts and all the visual-merchandising solutions, we’re here for you. As a leading visual-merchandising agency in India, we bring creativity and strategy to every project, ensuring your brand stands out.
We urge you to join us to optimize your retail business and bestow an interesting shopping experience to all!